Don’t Make Content, Be Content

I started 2026 with many thoughts about the work I would like to share, ideas and teachings which feel true to my philosophy and include my love for art, energy and healing. Events planned for the year ahead, in-person retreats, courses and workshops and an online series of workshops which I have been developing all feel along the right energetic line. In themselves, they hold excitement and passion, but when I started to create content to post and promote, I felt a different energetic pressure. A pressure coming from the platforms I was planning on using, a need for constant energy and the overwhelming addition of social media and world of disposable content.

I felt a pressure to create content and publish posts and reels. Not that I have an influencer-level following or make any revenue from social media, but I could feel the unstable energy drawing me in, wanting my power and energy.

I took a step back. At the same time, I was writing my monthly newsletter which was a completely different energy. I felt a sense of community, nothing intrusive, just a wonderful group of like-minded souls interested in art, creativity, mediumship, awareness and personal development. The content came together and flowed naturally. It felt authentic without the push and pull.

A quote which inspired my January newsletter.

“Ring out the false, ring in the true.”
Alfred Lord Tennyson

A more reasonable New Year’s resolution. It made sense to me to start the new year by allowing the things I know to be false to fall away and leave, so the things I know to be true can come closer for a deeper experience.

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My partner and I did a card spread each other for the year, it also gave another confirmation, I was given the cauldron as my overarching card. The message was simple: whatever you put into the cauldron, you consume and it becomes part of your energetic, physical, emotional and mental experience. A message that hit home on a micro level.

Some things are easy to identify and adjust, obvious things, eat only the foods my body needs, spend more time in nature and silence, speak to myself in a kind and honest way, only read articles which align with my work and lifestyle choices, be aware of the media and social media content I consume. Only spend time in places and with people who connect respectfully and harmonise with my energy.

But, and there is a but… What happens when I must engage with people, technology and places where I can see the paradigm or a destructive nature of what is happening? I became aware of this where I could identify multiple dynamics within each thought and sensation, some I agreed with and other elements which didn’t align.

How do I engage without being drawn into the energy?

Social media is a perfect example. My thought process is that I need it for communication and work, but energetically there is an addictive pull which could influence my content and deplete my energy. My system identified this as incredibly harmful and could distort my original thoughts and truth within my content.

The phrase “Don’t make content, be content.” came to mind.

My content is truthful and feels right for me in this moment. The space I create from feels authentic. But when I approached any social media platform, there is a destructive pull which is laced with judgement, hierarchy, false highs and addiction. So, where is the line, and how do I hold my space within that energy?

It’s easy to get caught up with the methodology of marketing and recommendation, create five posts a week, three reels and countless stories, count the likes and engagement, look at what other people are doing and analyse their work. This is the energy and the draw of the platform. We feel rushed, on edge, as if we are way behind what everyone else is doing, the feeling as though we are not doing enough and obliged to create any content. This is the never-ending wheel of delivering content for a quick hit and false reward, the illusion of hierarchy.

Take a step back. I realigned with my content. As artists and creatives, we create from a space of contentment; we are content in the moment of creation. This is the energy to follow and align with as we navigate the turbulent journey of publication and social media. Only recognise the pull from a space of ‘creative contentment’, never from the space of ‘make content’.

Social media is merely the delivery mechanism, to use a technical term and it should be treated as just that. It doesn’t have a self or feelings, nor can it give you any level of valid praise or satisfaction. It is simply a space where you can share with your community in your own time. Social media has incredible power and when used with the right energetic awareness and monitored consumption can be navigated successfully without detriment.

For me, this energetic approach clearly defined my content and space of creation and the pull of the mechanised platform. I may not post to please an algorithm, but I post to share with a community of real people I am proud to be part of.

When we stop making content and start being content, we share our truth and let everything else fall away.